Commercial Department – Augmenting the Flow of Revenue
Sr.Divisional Commercial Manager
Guntur Division has been in the forefront of adopting innovative ideas, techniques and processes in delivering quality service with a single motto of enhancing passenger satisfaction. For us “Serving customer with a smile” is not a mere cliche but an ultimate goal in itself. This Division serves Guntur, Prakasam, Kurnool and Nalgonda districts of Andhra Pradesh State.
The total number of stations over Guntur Division is 69. Guntur station comes under “A” category.Nandyal, Nadidkudi and Nalgonda are categorised as ‘B’ class stations.
The total Earnings of Guntur Division have been showing a steadily increasing trend.Guntur is the most important station in this Division and 45 % of the total passenger earnings come from Guntur station alone. The population of Guntur is nearly 12 lakhs.
Gross Earnings: At the time of the formation of Guntur Division, some serious doubts were cast regarding its commercial viability as an independent Division.Allaying all such apprehensions, this Division has proven its worth over the last few years.
The Gross Earnings had shown a downward trend during the period 2007-08 to 2008-09 but have exponentially accelerated over the last two years from Rs.237.22 crores to Rs.327.44 crores which is an increase of 38% in a short period of two years.
A major component of gross earnings comes from Goods Earnings which have increased from Rs.168.04 crores in 2008-09 to Rs.245.9 during 2010-11 which is an increase of 46% in the last two years.
Passengers:The number of passengers using rail transport have increased as under in the last five years.
No. of Passengers (Millions)
On an average a total number of 64 express and 42 passenger trains are being run every day among which there are 11 DMU trains.Recently, 3 circular trains were introduced between Guntur, Vijayawada and Tenali for the convenience of commuters.
Passenger earnings account for 21.4% of the total earnings of the Division.An Upward trend in passenger earnings has been maintained with an impressive growth of 9.01% in the current year (up to JAN 2012) i.e., Rs 64.28 crores as against Rs 58.96 croresin the corresponding period of 2010-11.
Goods:Cement, Clinker, Food grains and timber waste are the main outward commodities loaded on this Division.Reddipalem goods shed enjoys a unique image for loading multi-commodities like cotton seeds, cotton seed husk, de-oiled cake, turmeric, maize, etc., in a single rake.There are six private sidings in this Division, of which India Cement siding at Vishnupuram is the major goods loading point.
A total number of 900 rakes were loaded and 549 rakes were unloaded during 2010-11.
Freight Incentive schemes like Incremental Traffic Scheme and Traditional Empty Flow Direction scheme are being availed by M/s ICL siding/Vishnupuram.
Goods earnings registeredRs 229.71 crores in current year (upto JAN-2012) as compared to Rs.195.65 crores of previous year.
Unreserved tickets are available through UTS at 49 stations and reserved tickets through UTS cum PRS or PRS at 32 stations. Provision of UTS cum PRS facility has greatly reduced crowding at major stations and resulted in quick disposal oftickets in both reserved and unreserved segments which has proved to be a timely service for customers.
Ticket Checking Performance: Intensive and sustained ticket checking drives over the Division have realised.Rs 88.60 lakhs in the current year - up by 10.18% percentage over previous year.
Commercial Publicity: The commercial publicity earnings is Rs. 46.32lakhs in the year 2011-12(up to JAN 12) asagainst Rs 31.41 lakhs in the previous year 2010-11, thereby showing a growth of 47.46% in just one year.
The Division has introduced a number of measures towards better passenger amenities in recent times.The following are some of the initiatives in this regard:-
LED Station NameBoardprovided at Guntur station is the first of its kind on South Central Railway.
Train Arrival/ Departure LCD boardsare provided at waiting halls, platforms, subway and concourseof Guntur station.
Trilingual Master Signage Boards were provided on platform No.1 at Guntur station for information and guidance of passengers.
Train Arrival/ Departure LCD board
Upgraded Waiting Hall: Markapur is the nearest rail head for pilgrims visiting Srisailam shrine.To facilitate the public, the waiting hall at Markapur has been renovated with all modern amenities.AC Dormitory has also been constructed.
Electronic Display Reservation Chart System: A system provided at Guntur Station to display the status of the waitlisted/RAC passengers. Readability and clarity is far superior compared to conventional computer generated charts and it is first of its kind in South Central Railway.
India Post PRS Centres
India Post PRS centres were opened at 4 locations Viz. Mirylaguda,Markapur, Deverakonda & Santamagulu Post Offices. These locations had been selected by the Hon’ble MPs in their constituencies.By this measure, reservation facility has reached remote areas of far flung villages.
Dual Display Infotainment System. Dual Display Infotainment Systems (fare repeaters) have been provided across PRS & UTS unified locations at important stations over Guntur Division. This facility ispassenger friendly and has also generated additional revenue through Commercial Publicity.
Passenger Operated Enquiry Terminals (POET): POETs have beenprovided at 12 stations over the Division for the better guidance of passengers.
Adarsh stations: There are four Adarsh stations over this Division viz. Guntur, Nalgonda, Narasaraopet and Nandyal where improved passenger amenities have been provided.
ATM facility: This facility has been extended to 6 locations of 4 major stations over Guntur Division.
Information & Facilitation Centre:
The information and facilitation centre is now equipped with National Train Enquiry System (NTES) to keep public informed of the latest information.
Lift: A passenger lift has been provided on PF-1 for the convenience of Differently Abled persons and senior citizens.This has been widely appreciated by the passengers.An escalator will be provided shortly at Platform No.4where most of the Mail/Express trains are received.
Freight Operation Information System (FOIS): All thefreight handling stations over Guntur Divisionare computerised. FOIS is in operation at 9 freight handling stations over Guntur Division. Six non device locations viz., Vinukonda, Macherla, Gurazala, Pondugula, Nambur and Nandyal are connected to the Devise locations for issue of computerised RRs.
Passenger Trollies :
Passenger luggage trollies have been made available for the public as is done at the airport.This hasbeen welcomed by the passengers.
E-payment facility: This facility which is customer friendly has been extended to three major goods loading stations viz., ICL Siding/Vishnupuram, FCI sidings/Nalgonda and Miryalaguda.
Guntur has traditionally been educational hub of Andhra Pradesh.There are numerous engineering colleges, medical colleges, coaching centres etc., which are known for imparting quality education.In view of this, Guntur has become is popular halt for educational trains like the Science Express, Mother Express and Vivekananda Express to name a few.These trains were widely patronized by the public of Guntur.The latest in the series has been Life Line Express which was stationed for almost for one month in Sept’11. Operations were carried out in the two OTs of this train.This provided immense relief to the weaker sections of society.
Guntur Division in the coming years would continue to foster innovative methods in providing improved and desirable amenities including escalator at Guntur station, improved ambience at stations, pure drinking water, pay and use toilets, touch screen POETs, audio-video infotainment in trains, Parcel Management system etc., which would enhance the customer satisfaction to a new high.