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SOUTH CENTRAL RAILWAY
PRESS RELEASE
PUBLIC RELATIONS OFFICE, SECUNDERABAD - 500 071
No.665/2022-2303-11-2022
Secunderabad
PR No. 665 - SCR conducts meeting with Stakeholders of Advertising Industry






Sri G. John Prasad, Principle Chief Commercial Manager, South Central Railway has held a meeting o­n 02.11.2022 with stakeholders of advertising industry to showcase the potential advertising spaces available in Railway area for revenue generation and discuss about the issues being faced by the advertising stakeholders. Senior officers from zonal headquarters and divisions participated in the meeting. The meeting provided insight into the vast business opportunities that can be explored by the advertising agencies through advertisements. It focused o­n display of advertisements through digital and static media inside the station premises at various areas having huge potential. Various areas outside station building (out of home advertising) which are untapped by stakeholders were detailed in the meeting. This will provide vast business opportunities to Railways as well as customers.

The policy o­n unsolicited proposals which is having potential of revenue generation by enabling private and public sector participation are explained to create wide awareness among the stakeholders. The success stories of new innovative non fare revenue ideas implemented o­n SCR are put forth to major stakeholders seeking wider participation from the stakeholders.

Major stakeholders from advertising industry have participated in the meeting. Stakeholders from advertising industry have shown interest in exploring the business opportunities provided by Railways. They raised issues faced by them and suggested some points for tapping the full potential. Some of the issues were clarified in the meeting and assured to resolve the other issues by the Railways. The representatives of the advertising industry expressed their happiness for conducting the meeting which is useful for both Railways and the stakeholders.





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