The Public Relations Department of South Central Railway is engaged in the task of building and sustaining the positive image of South Central Railway in particular and Indian Railways in general. The department successfully handles the various aspects of communicating information to the public so as to keep pace with the changing times, particularly in the light of proliferation of Print, Electronic and also wide spectrum of Social Media in the region.
Suitable Public Relation strategies and tools are being deployed depending on the occasion thereby achieving maximum coverage in Print, Electronic and Social Media. The Public Relations Branch informs the public about the policies, programs, operations, maintenance, development activities, performance, achievements etc of South Central Railway in a sustained manner throughout the year by issue of Press Releases, Social Media postings, Guided Media Tours, Press Meets and Interviews, articles, features, , TV quickies, radio jingles, brochures, booklets, posters, exhibition, tableau, etc.
In the current Digital era, Social Media plays a pivotal role in building an organization's image and essential mediums to connect with rail users and various stake holder or customers. Social Media Platforms like Twitter, Facebook, Instagram etc., are playing a vital role in dissemination of updated information about the organization. Accordingly, the Public Relations Department of the zone is extensively utilizing the social media platform for transmission of organizational information on real time basis. Several publicity campaigns are being carried out in order to inform and educate the traveling public on railway services offered, operations, maintenance etc.
Public Relations Department maintains continuous dialogue with the target groups through regular flow of positive information in order to educate, motivate and mould their opinion with the aim of gaining their positive understanding on the organization and its services thereby securing their willing cooperation for its successful functioning. It serves as the link between the public and the organization by being the right voice.
Public Relations Department always strives to maintain cordial relations with the Public, especially the traveling public, by disseminating positive information through mass media. To achieve this crucial task, this department always nurtures cordial relations with Print and Electronic Media personnel. This department also maintains working relations with Heads of various executive departments. Internal Public Relations (communication with Officers and staff) is cultivated by publishing General Manager’s Message on various occasions and ‘Hum Dum’, the quarterly House Journal of South Central Railway and special publications on various subjects.
With cordial relations with Mass Media and better co-ordination with all departments of SCR, the PR department has achieved excellent results in terms of high profile publicity, thereby gaining better appreciation and cooperation of the rail users which creates a platform of goodwill and mutual understanding enabling the organization to play its role successfully.
Rules, regulations, instructions, Manuals & Records used for discharging its functions:
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The names, designations and other particulars of the officers dealing with RTI:Sri. Ch. Rakesh, Chief Public Relations Officer & Public Information Officer (Public Relations).
Sri M. Pradeep Kumar, Public Relations Officer & Asst. Public Information Officer (Public Relations).
Contact Number: 040-27820583/27786481
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